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Why Words Matter Newsletter March '20

Hi there!

It’s nice to see that spring is almost here, isn’t it? Winter always seems too long (and way too dark), so hopefully we’ll start getting more and more sunny days from now on.

Like last month’s newsletter, we’d love to share our favourite links about branding, writing and language we’ve read recently. And as always, you’re welcome to unsubscribe at any time if you don’t want to receive this - we even encourage you to do so!

  1. Keeping your content tidy using minimalist approaches by Linda Jameson - A must-read if you’ve ever wondered about the impact of the digital content you produce. We often focus on quantity over quality, churning out and releasing lots of content into the world wide web every day. But does it serve a purpose? Does it meet your business goals?

  2. The Content Strategy Podcast with Rob Mills - A great podcast that we’ve just managed to catch up with. This episode with Cardiff-based Rob Mills shines a light on what exactly Content Ops is, and how he handles content internally at GatherContent.

  3. Talk less. Listen more. by Kate Murphy - A look into ways to reclaim the lost art of listening, with advice from a C.I.A. agent, focus group moderator, radio producer, priest, bartender and furniture salesmen.

  4. Why do corporations speak the way they do? by Molly Young - What does language have in common with garbage? That we can’t stop producing it. But big companies generate a specific type of “garbage language”, the corporatespeak which penetrates our work lives. This article looks at the impact this has on business with a sense of humour.

Hope you found these links useful and inspiring - feel free to reply to this email and let us know your thoughts!

Talk to you soon,

Nia and Adrián

Tidy Content

(If you enjoy this email and know someone who would get a lot out of it, please consider forwarding it to them. Or if you were forwarded this email, maybe sign up so you can receive it each 1st of the month - it’s on us! ;-) )


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