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On the stories we tell



Our world is a web of stories; strung together, tangled, knotted, crisscrossing continents, generations, centuries, millennia. Extending, never ending. Capturing and connecting experiences and knowledge.


Throughout history, they’ve been our tools to produce, communicate and preserve value and knowledge: wisdom and know-hows in the form of myths and traditions that might otherwise have been lost. Teach lessons and give warnings essential to cohesion and survival. Shape social and political systems. Challenge beliefs and inspire change.


It’s the stories we tell about ourselves and our lives that make us who we are. Help us make sense of the reality around us and our place in it. And make us relatable and accessible to others, tying us together as we open ourselves to them, share ourselves and our complex ideas and emotions.


Through stories we understand and empathise with others, their experiences and perspectives.


Connect to each other, and learn more about ourselves in return.


One or a thousand, true or imaginary, to be human is to tell stories.


Because in the end, as Margaret Atwood says, we’re all just stories.



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