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On the thermodynamics of design
The energy in any closed, isolated system remains constant over time. This is the law of conservation of energy. As the saying goes,...
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- Feb 24
- 2 min
On the stories we tell
Our world is a web of stories; strung together, tangled, knotted, crisscrossing continents, generations, centuries, millennia. Extending,...
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- Jan 15
- 2 min
On being the tiniest nail
Looking back when another year passes, it’s easy to downplay or even forget how much we achieved. At work, we might be worn down from...
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- Nov 30, 2022
- 3 min
On optimism and cultivating your garden
It was the morning of Saturday, 1 November 1755, All Saints' Day. Europe woke in shock and convulsed as unfathomable news spread fast. A...
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- Oct 27, 2022
- 3 min
On AI and the things that make us human
It seems to be happening. Yet it’s been happening for a while. From beating world chess champion Gary Kasparov in the 90s to becoming the...
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- Sep 1, 2022
- 3 min
On breaking the rules
Rules exist for a reason. As soon as we’re born, we’re thrown into a world of structure and regularity. Limits and borders. Patterns and...
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- Aug 15, 2022
- 3 min
On a debt of attention
It’s one of those common-sense truisms: something that seems easy to grasp on the surface but is a hard pill to swallow. Or a difficult...
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- Jun 6, 2022
- 3 min
On listening to understand
In an increasingly cacophonic world, our heads become filled with noise: the never-ending buzz and rumble of minds constantly projected...
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- May 16, 2022
- 3 min
On embracing uncertainty
It’s the same scenario: a fresh start somewhere new: a space, a job, a project. We arrive with fresh eyes, eager and excited for the...
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- Mar 6, 2022
- 3 min
On moving back and forth
For Greek philosopher Socrates and his disciple Plato, we humans are fundamentally good. There’s a natural tendency in us towards doing...
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- Feb 6, 2022
- 3 min
21 things that made us think - and a review of 2021
Happy new year! Welcome to the first Why Words Matter of 2022, the third (and hopefully final) part of the 2020 pandemic series. With its...
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- Dec 6, 2021
- 3 min
On the art of sculpting, editing, and revealing what's there
There’s something interesting about sculpture as an art form. At least the classical notion of sculpture. A block of hard, cold stone....
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- Nov 1, 2021
- 3 min
On loss and taking for granted
It’s an easy trap to fall into. To prioritise what we lack over what we “have”. To neglect what’s readily available to us and ...
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- Oct 4, 2021
- 2 min
On doing and non-doing
In a world obsessed with doing, it’s hard to imagine a different way to relate to the constant unfolding of life other than through acting.
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- Sep 19, 2021
- 3 min
On consistency and patience
Why Words Matter Newsletter August 2021 It’s a business and marketing commonplace that by targeting everyone, you reach no one. After...
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- Aug 2, 2021
- 2 min
On showing rather than telling
Why Words Matter Newsletter July 2021 Last month, we wrote about the small yet mighty details that make up our communications, shaping...
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- Jun 29, 2021
- 2 min
The devil in the detail
Why Words Matter Newsletter May 2021 Hello, As in many other things, the devil is in the detail when it comes to communication....
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- Jun 1, 2021
- 3 min
On letting go and why less is more
Last month, we looked at different ways to frame problems before trying to solve them. How identifying the right problem (and solution)...
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- May 4, 2021
- 3 min
On ending up where we need to be
After working for years on many different projects, we realised that a big part of what we do is identifying and understanding problems...
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- Apr 27, 2021
- 3 min
Why Words Matter Newsletter March '21
When was the last time you felt the spark and drive of curiosity? Are you a curious so-and-so by nature, or was it something out of the...
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