On the thermodynamics of design
The energy in any closed, isolated system remains constant over time.
This is the law of conservation of energy.
As the saying goes, energy can neither be created nor destroyed.
It can only be transformed from one form to another, transferred from one place to another.
In theory, any type of energy can be converted to any other.
So, when we use it, we make it change shapes: we displace, sometimes even misplace it.
A variation of this forms the first principle of thermodynamics too.
Thermodynamics is the study of how energy moves and changes in different systems, its efficiency and constraints: it’s about the performance of work.
Energy, time, work and power are tightly interconnected.
In the (semi) closed circuit between us and our users via our product or service, the energy must remain constant.
The time, effort and care that we put into our work to simplify — making things as intuitive and uncomplicated as possible — releases our users from a burden.
“Don’t make me think” means “don’t make me work”.
When we do the heavy lifting and put our energy, time and attention into the work, we relieve our users from the need to work for it.
The need to work things out.
And that’s freeing and empowering. Because most of the time, and especially when talking about public services, users do not care about our bells and whistles; they want to do a thing and get on with their lives.
We respect, honour and give back their time, energy and attention.
We free them from the strain of wasteful work, and allow them to redirect their energies and focus on the things that really matter to them.
Good design empowers and frees people from the unnecessary.
Good design gives people their lives back.
Good design — invisible design — is a moral imperative.
✍ Content strategy
Overcoming the ‘everything everywhere all at once’ of content strategy
"A content job shouldn't make you feel like you're being punished by vengeful gods”, Lauren reminds us. A great read on why content people do not need to fix everything, everywhere, all at once.
Rich Prowse, Director of Design at Content Design London
Before starting to write a book, Rich reflected on what was important and developed his own manifesto. A reminder of the good he wants to bring into the world, the manifesto now helps Rich focus and take action towards creating a better future.
5 lightning talks on how content supports people through death and bereavement
Content TeaTime, Youtube
5 speakers talk about their experiences of designing services and information for people affected by death and bereavement. Nia talks about designing content for unpaid carers before moving home to care for her mum.
The Style Guide for America’s Highways
John Keegan, Beautiful Public Data
Shining a light on the work that goes into creating roadway markings and traffic signs, John Keegan ruminates on the Federal Highway Administration’s Manual on Uniform Traffic Control. A whopping 900-page style guide that’s been updated since the 1930s.
Maggie Appleton, Designer, anthropologist and developer
Sitting at the junction of digital and anthropology, Maggie looks at ways humans have managed personal knowledge through the ages in this long, interactive essay.
Were you forwarded this email? Sign up to receive it each month.
Connect with us on Twitter: @AdrianJOrtega and @NiaRCampbell
Get in touch to work with us: email@example.com